PAL-EBM Training August 2025

Agile Socks® Training
Professional Agile Leadership™

Evidence-Based Management™ (PAL-EBM)

August 25-26, 2025 (half days)

Live Virtual Class
7:00 - 11:00am Pacific / 10:00am - 2:00pm Eastern

Leverage Goals, Evidence, and Empiricism to increase business agility

Take the PAL-EBM 1-day class for ~~$795~~ $695.

Early bird discount and bonus available until August 8.

Bonus: Get a free 60-minute consultation to help you apply your learning after class.

REGISTER NOW

Looking for financial assistance?

Check out our DEI Scholarship Program.

With markets and customer needs constantly changing, organizations need information and evidence that helps them adapt quickly to new challenges and opportunities so that they can deliver greater value and achieve true business agility.

Yet often, organizations that use Agile product development techniques use traditional management approaches, expecting leaders to set firm long-term goals and manage progress toward them with dashboards of static metrics.

That is why Scrum.org created the Evidence-Based Management™ (EBM) framework, which is an agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results.

EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve their strategic goals.

In the Professional Agile Leadership – Evidence-Based Management™ (PAL-EBM) 1-day training, participants learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises, participants learn techniques that support a more agile mindset.

Stephanie Ockerman is a Professional Scrum Trainer™, founder of Agile Socks LLC, and co-author of the book Mastering Professional Scrum, published by Pearson Addison-Wesley as part of Scrum.org Professional Scrum® educational series. Learn more about Stephanie.

By the end of class, you will:

Practice using empiricism to set strategic goals, managing the unknown and complexity through experimentation and by adapting goals along the way.
Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values.
Learn to create a cultural environment using clear goals, appropriate measures and trust to enable self- management and autonomy.
Experience empiricism as a leadership approach, using experimentation to incrementally steer towards an organization’s goals.
Learn approaches to shift the conversation away from measuring progress purely through team performance metrics, toward a focus on customer-centricity and improving customer outcomes.
Drive operational improvements by using four Key Value Areas (Unrealized Value, Current Value, Time-to- Market, and the Ability to Innovate) as lenses for evidence-based decision-making.

Post-training support includes:

Access to all of the learning materials used during class.
Two free attempts to earn your PAL-EBM certification (assessment is taken online after the course). I offer tips and email support for questions that arise as you study for the assessment.
Links to additional online resources I curate for each class based on the questions and needs that arise during class.

Your Investment: ~~$795~~ $695

Early bird discount and bonus available until August 8.

Bonus: Free 60-minute consultation after class.

If you are seeking financial support for this professional development opportunity, learn more about our DEI Scholarship Program.

REGISTER NOW

TESTIMONIALS

Are you ready to create better alignment, gain more confidence in decision-making and improve your ability to deliver value in an uncertain world ?

Your Investment: ~~$795~~ $695

Early bird savings available until February 26.

If you are seeking financial support for this professional development opportunity, learn more about our DEI Scholarship Program.

ENROLL NOW

FAQs

What if I am unable to attend the course?

Life happens. And who knows what 2025 has in store for us. If you have a scheduling conflict, you will be able to transfer your registration to a future class or to another service offering.

If you prefer a refund, we are happy to accommodate that as well, minus a $150 administrative fee.

What if I'm new to Scrum or aren't using Scrum?

This training is not focused on the Scrum framework nor does it require knowledge or experience with Scrum.

EBM can certainly be used in organizations where Scrum is used for product delivery. However, EBM can be used no matter an organization's delivery process.

The focus of EBM is on continuously improving customer outcomes, organizational capabilities, and business results under conditions of uncertainty. It provides a framework for organizations to improve their ability to deliver value in an uncertain world, seeking a path toward strategic goals. If that sounds relevant to you, you will likely get a lot out of this training.

Is there any certificate associated with this course?

Yes! When you take this course, you will get a free attempt at the Professional Agile Leadership - Evidence-Based Management™ (PAL-EBM) assessment. If you achieve an 85% on the assessment, you earn your PAL-EBM credential.

Do you have a DEI scholarship program?

Yep! There is a scholarship program because diversity, equity, and inclusion (DEI) are essential for growing a thriving world. The scholarship program uses a pay-what-you-can model, and you can read the requirements and apply here.

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